Authentic sports storyteller.
Alex Wilde is a director & creative from South London specialising in authentic sports storytelling. He has worked with some of the biggest names in sport to help tell their story through brand & personal work.
The Work.
THE INEVITABLE
PUMA × MORGAN ROGERS
From the playground to the stadium, it’s always felt inevitable that Morgan Rogers was going to make it.
Created with PUMA, The Inevitable tells the story of Morgan Rogers’ journey through the people, places and moments that shaped him.
Built around Morgan’s own perspective, the film combines personal storytelling with a bold visual approach - capturing the confidence and personality that have been there from the very beginning.
EST. 2005
adidas × TRENT ALEXANDER-ARNOLD
A partnership inspired by the moment that started it all.
To announce Trent Alexander-Arnold joining adidas, Est. 2005 drew on his personal connection to the brand.
Built around heritage, nostalgia and Trent’s own story, the film connected the adidas icons he grew up watching with the player he had become - marking the beginning of a new chapter with the three stripes.
ALWAYS MORE
SHOKZ × CHLOE KELLY
A film built around the mentality that keeps Chloe Kelly moving forward.
Always More goes beyond performance to explore the drive, resilience and personality behind the player.
An insight-led approach shaped the film from the outset, allowing Chloe's love of music to lead the creative and creating something authentic to both athlete and brand.
UNDISPUTED
BUGZY MALONE × UNDISPUTED
Blurring the lines between boxing, music and gaming.
To celebrate the video game Undisputed, Bugzy Malone teamed up with British boxer Conor Benn for a music video built around his track Undisputed.
Drawing on Bugzy’s genuine relationship with boxing, the film brings the track’s themes of confidence, resilience and competition into the ring - connecting music and boxing culture with the world of Undisputed.
DEC’S CAFÉ
MÜLLER RICE × DECLAN RICE
To launch Declan Rice’s own limited edition Müller Rice flavour, Dec’s Café transformed one of his favourite spots into a café of his own.
The hero film puts Declan behind the counter - creating his Raspberry & White Chocolate Müller Rice. Bringing his personality and humour to the heart of the campaign.
THE FUTURE IS MAGIC
PUMA × WESTON McKENNIE
To announce Weston McKennie joining PUMA, The Future Is Magic tapped into his genuine love of magic, using it as the creative thread for his introduction to the brand.
Blending football, personality and playful visual storytelling, the film presented Weston beyond the pitch and brought a different kind of energy to the traditional signing announcement.
RICE FEVER
MÜLLER RICE × DECLAN RICE
Built around the fan favourite Rice Rice Baby chant, Rice Fever imagines a world where the nation has become completely obsessed with Declan Rice - from barbershops to gyms and everywhere in between.
A playful take on football fandom, the film turns Declan’s cultural popularity into a larger-than-life world for Müller Rice.
SWITCH IT
GOOGLE PIXEL × TRENT ALEXANDER-ARNOLD
Turning Trent’s trademark switch of play into a reason to switch to Pixel.
Built around one of Trent Alexander-Arnold’s most recognisable qualities on the pitch, Switch It plays with the double meaning of making the switch to Google Pixel.
The film takes a product message and grounds it in something unmistakably Trent.
FAREWELL
TRENT ALEXANDER-ARNOLD
Twenty years. One final goodbye.
Created to mark the end of Trent Alexander-Arnold’s two-decade journey with Liverpool, Farewell reflects on the people, places and moments that shaped his story from academy prospect to Premier League and Champions League winner.
A deeply personal film, built around memory and emotion, giving Trent the space to tell his story in his own way as one chapter came to an end.
DANIEL RICCIARDO
Ric3 SEASON LAUNCH
Created to launch the latest season of Ric3, Present Momentum brings the collection to life through a film centred around self expression.
The film captures the energy behind the collection and Daniel himself, creating a visual tone that reflects the identity and direction of Ric3.
HEY JUDE
adidas x EURO 2024
Bringing together football, culture and a song that became the soundtrack to the summer.
Ahead of EURO 2024, Hey Jude brought together Rio Ferdinand, Alessia Russo, Specs Gonzalez, Jermain Defoe and Miniminter for a social-first film celebrating the growing connection between football, fans and an iconic song.
Building on adidas’ wider Hey Jude campaign, the film captured the anticipation and energy surrounding the tournament.
About
Contact Number
+447492 993111
alex@status-creative.com
Address
27 Corsham Street, London, N1 6DR